Meet the team who make us today!

Behind Swenson Soft is a team of software specialists, product thinkers, and client-focused professionals who understand the fast-moving needs of modern fitness clubs. We create digital products that help gyms and wellness brands improve daily operations, strengthen member engagement, and deliver a smoother fitness experience across web and mobile platforms.

Our Vision

Fitness software designed for every stage of growth

Our vision is to make high-quality fitness technology more practical and accessible for clubs, studios, and wellness businesses of all sizes. Swenson Soft develops software that helps organizations manage communication, track activity, support members, and run their services more efficiently. We believe digital tools should be simple to use, reliable in performance, and built to support real business growth.

Our Mission

Easy. Smart. Reliable software for fitness clubs.

Our mission is to develop software and applications that solve everyday challenges in the fitness industry. We focus on usability, flexibility, and stable performance so that fitness businesses can spend less time dealing with systems and more time supporting their members. Every solution we build is guided by practical value, clean functionality, and long-term business needs.

People First

Technology works best when it is built around people. At Swenson Soft, we start by understanding how club owners, trainers, managers, and members interact with digital tools in real situations. That people-first mindset helps us create software that feels intuitive, useful, and aligned with the way fitness businesses actually operate.

Our Leadership

Cedric Swenson

Owner & Founder

Cedric Swenson leads Swenson Soft with a clear focus on practical software development for the fitness industry. He works closely with product and client teams to ensure every solution combines technical quality with real operational value.

Marissa Cole

Chief Product Officer

Marissa oversees product direction and helps turn complex fitness business needs into clear, scalable software features that improve both staff workflows and member experience.

Ethan Mercer

Head of Engineering

Ethan leads the engineering team and ensures that every platform is built for stability, performance, and long-term reliability across web and mobile environments.

Talia Brooks

Director of Client Success

Talia works closely with fitness clubs and wellness businesses to guide implementation, improve onboarding, and help clients get the most value from their software.

Nolan Price

UX & Platform Experience Lead

Nolan focuses on user experience, interface clarity, and digital flow, helping make every application easier to use for both fitness staff and members.